Financial Services Case Studies
- Case Study #1: Global Branding in a Decentralized Financial Organization
- Case Study #2: Internet Sales Channel Strategy Research for an Investment Banking SBU
- Case Study #3: Master Branding Across a Diverse Financial Services Enterprise
- Case Study #4: Re-branding a Financial Service Firm in a Merger Environment
- Case Study #5: Product Promotion Strategy – Going Outside the Norm
- Case Study #6: Product Strategy – Technology in Financial Services
- Case Study #7: Mobilizing Marketing Services and Advertising at a Major National Bank
- Case Study #8: Streamlining Marketing at a Major Financial Institution