Bedford Relationship Index (BRI)

The Bedford Relationship Index is a national syndicated study of the factors driving retention, loyalty and client growth in high-value business-to-business relationships. The unique aspect of this study is its delivery of highly specific information regarding the most critical actions and behaviors the personnel of a firm must exhibit in order to grow relationships. The study examines specific relationships at participating firms, divided into peer groups. Participants received customized information and solutions related to the clients involved in the study as well as information in their relationship rankings within their peer group of companies.

The program is currently only available in the corporate marketing communications industry. However, TBG expects to roll this study to additional industries in the future.

Participants in the study get the following deliverables:

• Client satisfaction, retention and loyalty scores for three clients and three agencies
• Findings on key factors and attributes driving client satisfaction
• Detailed client definition of each attribute
• Actions and behaviors the corporation or agency must display to gain this satisfaction
• Identification of customized strategies a firm can employ to increase relationship satisfaction and build loyalty
• Syndicate-wide agency rankings in client satisfaction relative to a company’s peer group as well as all syndicate participants

Please contact us if you would like to participate in the studies or need additional information.