- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Strategic Market Research
The Bedford Group is adept at the design, management, and analysis of a wide range of research programs. The degree of involvement ranges from simply consulting with our clients’ in-house research staff to hands-on, turnkey research management.
Some of the research programs we have developed include:
- Corporate awareness benchmark and tracking
- Brand positioning concept development and testing
- Advertising creative and awareness testing
- Brand attribute testing/laddering
- Client loyalty indexing
- Client satisfaction
- Best practices and peer studies
- Competitive spending and share of voice analysis