Strategic Market Research

The Bedford Group is adept at the design, management, and analysis of a wide range of research programs. The degree of involvement ranges from simply consulting with our clients’ in-house research staff to hands-on, turnkey research management.

Some of the research programs we have developed include:

• Corporate awareness benchmark and tracking
• Brand positioning concept development and testing
• Advertising creative and awareness testing
• Brand attribute testing/laddering
• Client loyalty indexing
• Client satisfaction
• Best practices and peer studies
• Competitive spending and share of voice analysis