- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Agency Search and Selection
Searching for a new, compatible marketing partner can be extremely time-consuming and disrupt current marketing initiatives. The Bedford Group's goal is to simplify the search and selection process to create the most strategic match of partners while minimizing any disruption of daily business.
Based on a comprehensive evaluation of the client’s needs, we "prescreen" candidate firms and present our client with a set of candidates that are both compatible and qualified. Our intervention minimizes the duration of the search and ensures the partner selected is aligned with our client’s objectives and culture. This alignment, across a wide range of dimensions, is the foundation of a successful alliance.
We can help you assess and select any number of marketing partners including:
- Advertising Agencies
- Branding and Identity Consultants
- Direct Marketing Agencies
- Interactive Agencies
- Media Services
- Multi-Cultural Agencies
- Public Relations Agencies
- Sports Marketing Agencies
- Other Specialties