- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Agency Search Management
External marketing partners are critical to your success. The appropriate delivery of your marketing message to the target audience depends greatly on optimized relationships with your marketing partner.
For more than 20 years, The Bedford Group has helped Fortune 500 companies evaluate and repair their current relationships or in the alternative, choose a new agency partner. We are one of the top agency consultants in the country and a pioneer in the discipline of optimizing agency relationships in all communications disciplines including media, advertising, direct, public relations, brand, and interactive firms, among other specialized groups.
The Bedford Group maintains a proprietary agency database and creative materials (print and broadcast) library of more than 500 of America’s top agencies in above the line and below the line specialties. These resources are updated daily.
We minimize the disruption associated with making strategic marketing partner decisions. We ensure your critical marketing programs continue uninterrupted while you create, modify, or terminate other partner relationships.
This practice includes the following components:
Agency Partner Search and Selection
- Needs assessment and criteria establishment
- Candidate identification and profiling from our large database
- Search logistics/pitch design/RFP development
- Client buffering from candidate agencies
- Reference checks
- Staffing design
- Compensation contract architecture and management