- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Client-Agency Relationship Evaluation
Inevitably, many relationships encounter rough terrain. Poor leadership or strategic advice, diminished creative quality, missteps, bottlenecks, and organizational restructuring are a few of the issues that contribute to the deterioration of a partnership.
Some relationships will not endure. But, difficulty does not necessarily mean the partnership must be abandoned.
Sometimes, it is in all parties’ best interest to terminate the relationship. If necessary, we can assist you in negotiating terms of the termination. More importantly, we help you select a new, more compatible marketing partner and provide transition tools to be used in the move from old partner to new.
We can help evaluate and improve your client-agency relationships through:
- Relationship Audits
- Counseling
- Contracts of Expectations
- Monitoring and Coaching