- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Agency Compensation Review & Negotiation
Agency compensation is not a static phenomenon. As strategic marketing needs change, agency compensation should increase or decrease proportionally with the agency's contribution to the overall efforts. Compensation elasticity can often become a thorny issue.
You may encounter disputes over the costs incurred on a major program or project. Often, these disputes require arbitration to resolve. Enter The Bedford Group.
Our extensive experience from both the agency-side and the client-side as well as our comprehensive database of compensation standards (by industry, specialty, practice, and geography), put us in the perfect position to evaluate, mediate, and educate. When conflicts about compensation arise, we can get both parties to the table and get the team back on track.
Further, the objectivity which arises from our agency neutrality (The Bedford Group takes no fee for inclusion in our database) positions us to serve the clients and the agencies, not just one or the other.
Our goal is to establish, maintain, and support successful marketing relationships. Services available to help you optimize your compensation strategy include:
- Compensation Design Assessment
- Compensation Benchmarking
- Internal/Strategic Sourcing Buy In
- Negotiation
- Arbitration