- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Marketing Organization Design
Your marketing organization's structure directly impacts the ability to respond quickly to the unique dynamics of your industry, marketplace, and corporate objectives.
Far too often, marketing organizations find themselves less effective because they are disconnected from the business they are supporting, are structured to meet yesterday’s demands, or have experienced a talent-drain. Over time, the function can lose touch with the marketing knowledge and skill levels needed by the company, becoming distanced from those driving the business in sales, the market and executive management.
Many companies struggle with the balance of centralized vs. decentralized marketing resources and the reporting relationship between the two. Unresolved, these issues can lead to inefficiencies that influence the overall corporate structure. Noticeable gaps and redundancies may propagate throughout the company. Our areas of expertise include:
Marketing organization assessment and design
- Skill and knowledge assessments
- Productivity evaluations
- Job design/skills requirements
- Marketing skills training
- Capability building
- Marketing executive coaching
Marketing process assessment and design
Marketing ROI analysis
Budgeting right-sizing
- Organization-wide marketing spending audits
- Allocation/prioritization
Key marketing executive recruiting assistance
Peer (or "rival") best practices evaluation