- Agency Compensation Benchmarking
- Agency Compensation Review & Negotiation
- Agency Search Management
- Agency Search and Selection
- Client-Agency Relationship Evaluation
- Interim Marketing Executive Resource
- Marketing Communications Strategy
- Marketing Organization Design
- Marketing Resource Assessment
- Strategic Market Research
Marketing Communications Strategy
Strategically focused communication is vital to the success of any organization. Over time, the internal and/or external communications efforts may become unfocused, internally focused or simply poorly executed.
The Bedford Group can provide an objective, independent analysis of the impact, consistency, and appropriateness of your internal and external messages. In addition, we can evaluate the staff, structures, processes, and agencies you rely on to create your communications messages and materials.
Services include:
- Message and media audit and analysis (internal and external)
- Communications planning
- essaging strategy
- Staff and agency skill assessment
- Competitive and best-practices message analysis
- Staff training
- Communications organization design and work-flow processes