Marketing Resource Assessment

The Bedford Group’s review of Internal Marketing Resources provides an evaluation of your internal marketing department against Best Practices of other corporate organizations. Our assessment includes:

• Goals and mission
• Strengths, weaknesses, and opportunities for improvement
• Organizational design, processes, and practices
• Team skill-set analysis and roles

The Bedford Group is experienced at extrapolating assessment data into both snapshot and expanded analyses and strategic plans, developing a more focused and higher performing organization. Our firm provides direction on process improvements, training sessions, competency models, job descriptions, and recruitment.