Marketing Communications Strategy

Strategically focused communication is vital to the success of any organization. Over time, the internal and/or external communications efforts may become unfocused, internally focused or simply poorly executed.

The Bedford Group can provide an objective, independent analysis of the impact, consistency, and appropriateness of your internal and external messages. In addition, we can evaluate the staff, structures, processes, and agencies you rely on to create your communications messages and materials.

Services include:

• Message and media audit and analysis
• Communications planning
• Messaging strategy
• Staff and agency skill assessment
• Staff training
• Competitive and best-practices message analysis
• Communications and marketing organization design and work-flow processes