The Company
The Bedford Group is a strategic marketing management consulting firm with practices focused on agency partner selection, agency audits and optimization, agency roster consolidation, agency contract negotiation, marketing optimization, marketing organization design, and communications strategy. Our solutions impact the fundamental business strategies of the clients we serve.
The Bedford Group Experience
Our experience spans a range of industries, sectors and business life-cycles. We assist corporations in making significant changes to their marketing disciplines and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. We have helped guide companies through countless mergers, strategic alliances, and strategic realignments.
Partners have worked as agency executives in large and medium full-service agencies and as corporate marketing executives. We are experienced with large global, often highly decentralized companies. This experience enables The Bedford Group to navigate complex corporate hierarchies and internal dynamics to implement effective marketing strategies.