The Bedford Group
Marketing Management Consulting

The Bedford Group is a strategic marketing management consulting firm focused in two practice areas:

Marketing Optimization

• Organization Design
• Consolidation
• Marketing Benchmarking & Best Practices
• Innovation Creation
• Communications Strategy

Agency Relationship Management

• Agency Search & Selection
• Client/Agency Assessment & Optimization
• Agency Compensation Review and Negotiation
• Resource Management

We have served senior marketing executives of Fortune 500 companies since 1986, helping CMO’s solve some of their most knotty challenges. We look beyond traditional marketing disciplines to answer complex enterprise-wide issues for efficient marketing resource management and improving ROI. Our solutions successfully impact the fundamental business strategies of the clients we serve.

Our expertise in search management includes Agency of Record for creative, media, digital/interactive, social media, direct marketing, public relations, multi-cultural, brand/identity and corporate sponsorship partners.